Hairstory is best-known for our innovative product: New Wash. The first-of-its-kind formula cleans, conditions, detangles, and restores hair without using harsh foams and damaging detergents found in traditional shampoos. The luxurious result: Your healthiest, happiest hair ever. New Wash is like shampoo, but it’s actually good for your hair.

REVERIE is haircare for all humans. No matter your hair type or texture, our clean and innovative formulas nurture the integrity of your hair for unrivaled results. We believe that less is plenty and the collection reflects our desire to distill the nuances of haircare into a thoughtful curation of essentials.

Start putting only clean ingredients and natural fragrances on your skin and hair. All CULT+KING products are formaldehyde-free. Paraben-free. Gluten-free (per FDA and Celiac Disease Foundation guidelines). Petroleum-based glycol-free. Phthalate-free. TEA-, DEA, and MEA-free. Mineral oil-free. Synthetic dye-free. Coal tar-free. Animal testing-free. Clean products make a difference. The less chemicals you put in and on your body, the better for you.

NOTO is a multi-use, gender-inclusive, clean cosmetic line. Packed with uncomplicated yet high-performing ingredients that will change your skin with regular use, NOTO celebrates the authentic and diverse layers of what self-expression and beauty can mean. We are a champion for ferocious individuality, while cultivating a creative and mindful community along the way.

Our mission revolves around: Representation ▪️ Customer-reviewed real results ▪️ Simple, yet high-performing clean ingredients ▪️ A deep, give-back philosophy ▪️ Vegan + cruelty-free ingredients